Morso is one of the better-known brands names in the UK although there are a number of new emerging competitors. Due to the company’s success, there are literally thousands of Morso stoves in the UK many of which will need replacement glass at some point. While the company supplies a range of branded Morso stove replacement glass, are there any other options?
Do you pay for the brand name?
There is an ongoing debate as to whether you pay more for the brand name than you would if a glass manufacturer was able to cut glass to your exact stove size. The reality is that branded products are cut by third parties for the likes of Morso stoves. As consequence, there is a cost to the company when buying in these products and they obviously need to add their markup when selling to the retailer/customer. However, when acquiring glass direct from the glass manufacturer/customised glass provider this misses out the middleman and therefore a layer of markup is removed.
Buying trusted replacement glass
If you buy a Morso stove then it goes without saying that you feel more comfortable acquiring spare parts and replacement products direct from the manufacturer. In years gone by there were limited options when looking towards replacement glass but the introduction of the Internet and advancements in technology have reduced the cost base of glass manufacturers/custom glass cutters. As a consequence, they are able to provide identical replacement glass cut to your exact measurements and shape.
Safety is paramount
It is worth noting that all glass manufacturers adhere to strict health and safety guidelines which ensure that the replacement glass they provide is as safe as the branded products available. The idea that somehow a cheaper product is less safe is simply wrong. The idea that only manufactures are able to supply glass for their stoves is also wrong. There is now the ability to shop around, finding alternative providers and potentially saving a significant amount of money.
Customised stove replacement glass
From a distance the idea of sourcing your own customised stove replacement glass may seem impossible. Where do you start, who do you trust and what is the right price? Stove retailers across the UK are offering comparable replacement glass often at a significant discount to the branded products. It is worth remembering that your stove retailer will be able to obtain the dimensions of the vast majority of stoves available in the UK today. Then they simply forward the dimensions and the style of glass to customised glass providers and hey presto, you’re personalised cut glass will be available in just a few days.
Conclusion
The growth in sales of non-branded replacement stove glass is not a reflection on the often excessive cost of branded glass. The ability to take out a layer of profit, with the glass cutter selling direct to the customer (via the stove retailer) leaves additional margin for everybody. When acquiring branded glass the stove company will pay a supplier who in turn will make a profit, they will provide the glass to their retail partners (with manufacturers making a profit) and then retailers will sell on to their customers with their margin on top. It is not rocket science, health and safety is not an issue and even if you do not feel comfortable acquiring non-branded glass for your stove, is it not worth a conversation with your stove retailer?