Arada and Broseley Widescreen stoves in demand

Broseley Evolution Desire 5 Widescreen Multifuel Stove

If you follow the stove market you will no doubt have seen the emergence of a new trend over the last couple of years. Demand for widescreen stoves continues to grow and has prompted a number of stove manufacturers to feed this demand. So, what is on the market and why are widescreen stoves so popular?

Broseley widescreen stoves

Broseley is a company which has historically been very nimble on its feet with regards to consumer demand and changing trends. As a consequence, observers will not be surprised to see the emergence of the Broseley Hereford 5 SE widescreen multifuel stove and the Broseley Evolution Desire 5 widescreen multifuel stove. What is interesting with these two machines is the fact that they are both 5 kW which perfectly illustrates the market for widescreen stoves. We are not talking about large rooms, we are talking about small to medium size rooms where 5 kW heat output is enough.

From a price point we are also talking about modestly valued stoves. This indicates that they have potential mass market appeal as opposed to high-end appeal. While there is no doubt that some of the high-end stoves do extremely well we also know that mass market appeal is where the money is.

Broseley Hereford 5 Widescreen Stove
Broseley Hereford 5 Widescreen Stove

Check out details of the two Broseley widescreen stoves below:-

Broseley Hereford 5 SE widescreen multifuel stove
Broseley Evolution Desire 5 widescreen multifuel stove

Arada/Hamlet widescreen stoves

When Arada took over the Hamlet range of stoves it was not initially obvious how they would manage this historic entry-level brand. It is fair to say that Arada have increased the stove brands profile and to all intents and purposes increased the quality. However, it has to be said that the Hamlet range of stoves was always relatively cheap but there was never any shortcuts taken on quality. This is perhaps the reason why Arada decided to acquire the brand and put so much time and effort into marketing.

Arada Ecoburn Widescreen Stove
Arada Ecoburn Widescreen Stove

The list of a Arada widescreen stoves consists of:-

Arada Ecoburn Plus 5 widescreen stove
Hamlet Solution 5 widescreen stove

Again, there is a common denominator amongst the better selling widescreen stoves which is the fact that they have a 5 kW heat output and are targeted towards small to medium-sized rooms. If you dig a little deeper, you will see that the enlarged viewing area has been taken from for example the Broseley Evolution Desire 7 stove which means that there is no need to individually manufacture the Broseley Evolution Desire 5 stove enlarged viewing area. This is an extremely creative piece of marketing and manufacturing which is simple but highly effective.

Here at Bowland Stoves we are well aware that the Hamlet Solution 5 widescreen stove is extremely popular as this has been one of our better selling stoves in recent weeks. Just when you think demand is starting to fall for widescreen stoves the flow of sales receives a boost and we are off again. As a consequence, we fully expect widescreen stoves to become an integral part of the stove industry in the longer term with more models certain to be released.

Conclusion

There is no doubt demand for widescreen stoves is still growing and will continue for some time to come. When you consider that the major attraction for many people acquiring multi fuel and wood-burning stoves is the ability to watch the flickering flames and the burning embers, widescreen viewing plays into this trend. Sometimes we see new trends in the stove market focused towards the higher end where there is potentially greater margin. However, the fact that both Broseley and Arada have targeted the midmarket (mass-market) has turned out to be a masterstroke.